In Norman's own words — passages that pull back the curtain on the financial advisory industry.
"Finding a really good financial advisor has been made difficult by the industry. They would rather you select a financial advisor based on their billion-dollar marketing campaigns."
"Consider this: thousands of financial advisors are fired by their firms for failure to bring in enough clients and fees to sustain their employment every year. Yet, I have never once heard of an instance of a financial advisor being dismissed because of poor investment performance."
"Even the fresh-faced rookie who has just passed their regulatory exams has had dozens of hours of sales training designed to convince you of their professionalism, sincerity, integrity, and skill."